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| LMRB
carries out a wide range of Market Research Projects. In designing
a project, our objective is always to provide Clients with information
that helps them develop a better understanding of their market,
and information that is actionable. Described herewith are some
of the types of Research we undertake. |
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| Usage
and Attitude Studies |
|
A
large proportion of LMRB’s work consists of “U and A”
studies – aimed at determining consumer profiles, consumer
usage patterns and consumer attitudes in relation to a specific
product or service. LMRB has conducted U & A studies in a
range of product categories such as personal care products; household
cleaning products, laundry products, food; beverages; footwear;
writing instruments, pharmaceuticals; etc.
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| New
Brand Development Studies |
| In
the development stage, marketing companies seek information to help
decide on different elements of the brand’s marketing mix.
LMRB has carried out a wide range of studies to provide such information
including concept tests; name tests; packaging tests; product formulation
tests; pricing studies; advertising pre and post tests; etc. These
too have been conducted on a wide range of products and services. |
| Post
Launch Evaluation Studies |
|
LMRB
has conducted studies to evaluate the performance of brands after
launch, not only in terms of volumes but also in terms of consumer
reactions to different aspects of the brand and advertising.
|
| Advertising
Testing and Advertising Impact Testing |
LMRB
offers a range of advertising research techniques to suit information
needs at different stages of advertising development and execution.
These include research for advertising strategy decisions; media
research; etc.
LMRB also offers state-of-the-art quantitative ad pre-testing, in
the form of Millward Brown-LinkTM methodology as well as conventional
ad testing, using mainly qualitative methods. |
| Corporate
Image Studies |
| These
consist of studies conducted among different "publics"
to determine their views about the various aspects of organizations
- as employers; as corporate citizens; as profitable entities; etc |
| National
Media Survey (NMS) |
An
annual survey of media habits, covering print, television, radio,
cinema and the internet.
LMRB also runs an All Island (ex. N &
E) television viewership rating point system (TRP) which provides
TV ratings on a weekly basis and a radio audience points system
(RAP) which provides radio ratings on a quarterly basis.
TRP
and RAP are supported by international software, as well as software
developed in-house at LMRB. |
| Consumer
Panels |
| The
LMRB HOUSEHOLD PANEL has been operational since June 1988. This
panel continuously monitors the purchases of around 30 fast moving
consumer goods (FMCGs) among a representative sample of 3,000 households,
All Island (exct. N & E) using the diary-cum-bin method. Reporting
is monthly. The LMRB Panel is supported by a sophisticated software
package, which has been tailor-madeuse by Brand Managers. |
| Brand
Dynamics TM |
| Brand
Dynamics is a product developed by Millward Brown-LinkTM,
which enables identification of brand positioning and asscertaing
current brand equity vis a vis competition. This product, which
is widely used worldwide, was introduced to Sri Lanka in 2000. |
| Customer
Satisfaction Measurement Research |
| LMRB
also undertakes Customer Satisfaction Research using the proprietary
Walker Information Methodology, in conjunction with IMRB International’s
Customer Satisfaction Research Division, Customer Satisfaction Management
& Measurement (CSMM). |
| Microtest
TM |
| This
is an advanced research technique developed by Research International
and is used to estimate potential demand for newly launched products
or variants. |
| Media
Research |
LMRB
carries out the National Media Survey (NMS), an annual survey of
media habits, covering print, television, radio, cinema and the
internet.
LMRB
also runs an All Island (ex. N & E) television viewership rating
point system (TRP) which provides TV ratings on a weekly basis and
a radio audience points system (RAP) which provides radio ratings
on a quarterly basis.
TRP
and RAP are supported by international software, as well as software
developed in-house at LMRB. |
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