TGI - Target group index is a global network of single source market research surveys providing valuable and comparable consumer insights from over 60 countries across 5 continents.
TGI was first started in Great Britain in 1969 to provide the advertising and media industries with a means of describing and defining target groups for a broad spectrum of consumer goods and services. Through the last 40 years of evolution, TGI today with an annual sample of more than 700,000 across the continents has consolidated its position as a global standard for single source surveys. The global TGI network consists of over 60 markets worldwide, with a total of over 700,000 respondent interviews conducted annually. The studies for each national market are available for use right now, and they contain a huge breadth of information.
TGI which has being officially launched in Sri Lanka and will be available to clients in January 2012.
Software
TGI database runs on a specially designed analysis software called choices 3. Choices 3 enables subscribes conduct powerful analysis on their own, ranging from simple cross- tabulation to complex multivariate segmentations. Whatever the priority: whether it is consumer profiling, market segmentations targeting, re-positioning, market entry, product development, brand insight, cross-promotions, media planning……… TGI supports all.
Information area
Insights offered by TGI cover product and brand usage in sectors, typically containing a total of over 200 product groups and 2000 brands.
- Leisure activities
- Use of services
- Media exposure and preferences
- Attitudes and motivators
- Appliances and other household durables
- Toiletries and cosmetics
- Health and Pharmaceutical products
- Financial services |
- Shopping, Retail and clothing
- Sweet and salty snacks
- Tobacco products
- Non-alcoholic drinks
- Alcoholic drinks
- Motoring
- Holiday and travel
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Usage
TGI provides an extremely broad array of information presenting virtually endless opportunities for market analysis and segmentation and helps you widen your consumer understanding and develop competitive strategies.
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