The LMRB Household Panel is a continuous monthly tracking of household purchases of around 40 to 45 selected FMCG categories. The Panel respondent is the housewife. Each panel member provides ongoing information by recording the details of every item they purchase.
A carefully selected sample of 3,500 households have been recruited to represent the general household population in the seven provinces (excluding North & East provinces) covering both Urban and Rural households, which account for an estimated 87% of the total Sri Lankan population.
LMRB household panel will be extended to the Northern and Eastern Provinces in 2012, North &East Panel would be run as two separate studies until the data stabilizes, after which the two Panels would be merged to form one consolidated Panel for the whole of Sri Lanka
Clients have found the LMRB Panel an indispensable tool for deeper understanding of the consumer, providing them with reliable data on purchase trends, brand switching, and depth of usage, buyer profiles and new brand launches.
LMRB household panel tracks over 45 product categories, |
| |
Food & Beverages
|
|
Personal Care
|
| Biscuit |
Milk Powder |
Creams& Lotions |
| Butter and Margarine |
Powdered Drinks |
Deodorant |
| Cheese |
Regular Noodles |
Face wash |
| Chocolate |
Salt Crystal/Powder |
Hair Oil |
| Coffee |
Sauces, Spreads & Chutneys |
Hand wash |
| Cooking Oil |
Sausages & Meat Balls |
Perfume& Cologne |
| Cordials/Squash |
Savory Snacks |
Sanitary Napkins |
| Ice cream |
Soft Drinks |
Shampoo |
| Infant Foods |
Soup Cubes |
Talcum Powder |
| Instant Noodles |
Soya Meat |
Toilet Soaps |
| Jam/Marmalade |
Tea |
Toothbrushes |
| Malted Milk |
Tinned Fish |
Toothpaste& Toothpowder |
| Milk Drinks |
Yoghurt |
Toilet Soaps |
|
| |
Household Care
|
Others
|
| Fabric Softeners |
Analgesics |
| Household Cleaners |
Ayurvedic Medicine |
| Insecticide |
Baby Diapers |
| Toilet & Household Cleaners |
Balms |
| Washing Powder |
|
| Washing Soap |
|
| |
|
|
|
