Customised Qualitative Research (PQR)
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PQR, LMRB’s Qualitative Research Business unit brings to the table a cumulative professional experience of over 30 years across advertising, retailing, psychology, and mass communication, human resources and account management.
Clients of PQR (which includes both leading local as well as multi-national organisations) has been availing the guidance of the unit since its inception in 1981.
PQR partners clients through the different stages of the brand life cycle, right from conceptualization of a new idea to post launch studies. In this context the PQR Tool Kit is geared to address the challenges arising from varied marketing problems and their implications for research.
Some of the research techniques that would bring in unique value addition in catering to the client’s research requirements have been detailed below. These are customized to suit varied category/brand life cycle needs:
- New Product Development- Product Labs, Innostorms, SNAP
- Brand Launch – INTUITE for selecting Brand Logos, Brand Names, Packaging, POS
- Communication Development – Metaspaces, Pulsing, POGO
- Communication Evaluation: IGD and ZIP
- Brand Building and Strengthening – Consumer ID, SOLO, MOTS
Moreover PQR is backed by stringent measures in fieldwork which LMRB assures to its clientele at all times. |
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