Welcome
to Lanka Market Research Bureau Limited. LMRB, established in 1981, is
the leading independent Market Research Company in Sri Lanka and a part
of the KANTAR Group, one of the world’s largest Market Research Organisations,
with headquarters in London. LMRB offers a wide range of Market Research
and allied services to Business and Government.
Reputed for its professionalism
in Research Design, Data Collection, Analysis and Interpretation, LMRB
now in its twentieth year has become the standard against which other
Market Research Companies in Sri Lanka are judged.
| The
LMRB Philosphy |
|
LMRB
employs researchers from diverse disciplines in the Arts and Sciences.
This helps to bring a range of experience to bear on a variety
of research problems.
LMRB has its own Field Department and Analysis
Department.
There is a regular programme of recruitment and training of interviewers.
Interviewers are personally briefed by LMRB Executives on every
project. Quality Control procedures include mock interviews, accompaniments
by field supervisors, callback checks on the interviewers work
and postal checking with respondents.
The philosophy
of the company can be summed up in three statements of belief:
| a) |
The
rewards in marketing and advertising go to those who best
understand their market in sufficient depth and detail. |
| b) |
No
one market can be assumed to be like another |
| c) |
Research
costs money; the best research service is one that provides
the optimal benefit to cost ratio |
Consequently,
LMRB constantly seeks to:
| a) |
Design
research empirically, to suit a Client's need |
| b) |
Offer
only services that we, as professionals,feel are worth the
cost to the Client |
| c) |
Ensure
that the research service provides actionable feedback |
|
| RESEARCH
TECHNIQUES |
| LMRB
has access to a wide range of international research techniques
both quantitative and qualitative, and has adopted several of these
in designing studies.The techniques available include group discussions,
in-depth interviews, desk research, product testing; observation
techniques, tracking methods, market models, simulated test markets,
consumer panels, media panels etc. |
| INFRASTRUCTURE |
|
LMRB
employs graduates, post- graduates and MBA’s from diverse
disciplines such as Marketing, Economics, Statistics, Mathematics,
Sociology, English and so on. This helps to bring a range of expertise
to bear on a variety of research problems. Currently, LMRB has
a cadre of 18 full time Researchers and 8 Analysis professionals
LMRB has a trained field force as well as a fully equipped in-house
analysis department. There are separate divisions for Qualitative
and Quantitative Research. The Quantitative division is further
subdivided into Ad-hoc and Continuous.
Interviewers are recruited and trained on a regular basis. Quality
control procedures include mock interviews accompaniments by field
supervisors, call back checks on the interviewer’s work and
postal checking back with the respondent. There are at any given
time around 150-200 interviewers on call.
Overall,
LMRB has a full-time staff of 63 supported by 250 to 300 contract
workers, the latter including interviewers, tabulators and data-entry
staff.
|
| CODE
OF CONDUCT |
LMRB
subscribes to the Code of Ethics for the Profession laid down by
the European Society for Opinion and Marketing Research (ESOMAR)
and with the Code of Standards set by the British Market Research
Society. These codes require complete confidentiality for Clients
and respondents and high standards of reporting on survey results.
The Code of Conduct is designed to: |
| * |
Protect
the identity of the respondent and the client. |
| * |
Ensure
the confidentiality of all relevant information provided by
the client to the agency. |
| * |
Provide
for high standards of fieldwork and reporting by the agency. |
|
|
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