|
|
The
Kantar Group, established in 1993, is the London-based holding company responsible
for WPP’s worldwide information & consultancy interests, some founded
over 60 years ago.
Kantar,the world’s largest custom research organisation, is ranked
third overall. It comprises three global research businesses – Research
International, Millward Brown and Kantar Media Research – and four
regional ones – BMRB International, IMRB International, Goldfarb and
Winona.
Research ares of experties in its own areas of expertise or specification.
Research studies have been conducted in over130 countries, through offices
in 60, employing 4,000 staff.
| * |
Ad-hoc
Qualitative and Quantitative research |
| * |
Tracking
studies |
| * |
International
research |
| * |
Predictive
modeling |
| * |
Media
measurement |
| * |
Data
capture and handling |
| * |
Strategic
research |
| * |
Customer handling |
| |
