The constantly changing consumer behavior & needs are fueling the development of modern day retailing. Modern trade retail sector in Sri Lanka in the last ten years has been through major expansions. Today’s shopper is more conscious in their buying decisions. They seek better value for their money, mindful about special promotions, curious about best deals available and willing to use different channels to get to those. Who buys what and where they go to buy it? And what does it imply for businesses? There is a definite need for shopper and retail insights with this constant change in consumer behavior.
LMRB Shopper & Retail insights will take you to quality information you need on consumer shopping behavior and motivations, channel shopping behavior, retailer support of primary household shoppers. We help our manufacturer and retailer clients to optimize and uphold to the challenging opportunity and improve performance of brand/category/store using our retail insights. We provide shopper insights to our clients to better understand their customers & gain that competitive advantage over competitor brands. ‘The obvious isn’t always apparent’. We explore elements at the Point of Purchase that often influence the customer in making that final choice of SKU in-store;
- Category & channel management
- Category assortment
- Merchandising and display testing
- POS Compliance & Effectiveness
- In-store signage and media
- In-store shopper behavior
- Retailer specific store and fixture layout
- Consumer behavior in-store
- Pricing
- Promotions
How we assist the Client?
We know how important building brand equity is to our clients. Our target is to capture retail insights for the client on the performance of products/brands/category/store compared to the competition and help paint the bigger picture. We focus on providing the information that can positively influence the consumer’s purchasing decisions, increase sales and drive bottom line profits for our client. Specific groups that can benefit from it:
“Shopping Is A Science!”
Contact us to see what LMRB’s Retail & Shopper Insight can do for your business.
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