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WPP WPP is the world's largest communications services group with 153,000 employees in 2400 offices across 107 countries. Kantar is WPP’s research, insight & consultancy network. WPP was formed by Sir Martin Sorrell in 1985.
Kantar was founded in 1993, is now the world’s fourth largest research conglomerate. It boasts of $1.7 billion worth of revenue with offices in 160 offices across 95 countries
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