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Lanka Market Research Bureau (Private) Limited (LMRB) was established in 1981, as Sri Lanka’s first independent, international market research agency.
LMRB is part of the Kantar Group, the information, insight & consultancy wing of WPP, one of the world’s largest communications services groups, with offices in over 100 countries. WPP companies provide services worldwide to more than 330 of the Fortune Global 500.
LMRB offers a full professional service, including both Qualitative, Quantitative research. LMRB’s audience measurement systems are the Industry Standard for television (people-meters), radio (diary) and print (f2f interviews with over 10,000 respondents annually, the largest privately conducted survey in Sri Lanka). The LMRB Household Panel tracks over 30 fast moving consumer good (FMCG) categories on a monthly basis. LMRB is also actively involved in offering a range of advertising and brand equity related research in association with Millward Brown, the world leader in ad pre-testing and brand health tracking methodology.
In 2011, LMRB initiated Social Research extending the service to a wide range of clientele in the market, development and humanitarian sectors. LMRB’s Social Research provide a holistic approach in addressing need in the sector by conducting studies, surveys and evaluations including Corporate Social Responsibility studies and subject specific technical research.
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