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LMRB offers a full professional service, including both Qualitative, Quantitative research. LMRB’s audience measurement systems are the Industry Standard for television (people-meters), radio (diary) and print (f2f interviews with over 12,000 respondents annually, the largest privately conducted survey in Sri Lanka). The LMRB Household Panel tracks over 45 fast moving consumer good (FMCG) categories on a monthly basis. LMRB is also actively involved in offering a range of advertising and brand equity related research in association with Millward Brown, the world leader in ad pre-testing and brand health tracking methodology.